How E-Commerce Works

How e-comm works for you?

For e-commerce to work, it is necessary to create a platform (shop), attract people to it, nurture leads, process their orders, provide the necessary technical support, make a payment, deliver goods and keep the entire system in working order. Let’s take a closer look at each of these processes with team.

Process 1: Presentation of goods on the marketplace

First, you need to find the optimal platform for the presentation of goods and services. The trading platform can be:

  • own company website or landing page;
  • a page on Facebook, Instagram, and other social networks;
  • online store Amazon, eBay, Etsy, AliExpress.

The choice of site depends on the size of the company and its niche. For example, it is easier for small businesses to start with social networks, because they provide the necessary functionality for promoting goods among users of this social network. And if you have established the production of several products, you can create your own store on Amazon. You should create your own website if you will sell a lot of goods, such as clothes and shoes, for easy sorting, presentation of promotions, discounts, and more.

If you want to promote multiple products or a tutorial, create a landing page. The service provides a convenient constructor of a mobile landing page, an online store, multilinks for Instagram. You don’t need to know the code for this. With the help of the visual designer, you add the necessary elements to the layout of your future landing page and edit them to your taste. If you do not want to create a landing page from scratch, use ready-made templates.

Process 2: Drive traffic to the site

The choice of lead generation strategy depends on the trading platform you choose. Here’s how to attract future customers to different platforms:

  • Website, landing page, blog. Optimize your website, landing page, and blog to rank high on Google. Promote your website with the Google Ads advertising platform. Place subscription forms on your site to convert search engine traffic and ads into an email and chatbot subscribers.
  • Profile on Instagram and Facebook. Create quality content, host giveaways, interact with influencers, and use Facebook Business functionality to promote your brand on social media.
  • Promotion on online trading platforms. Follow the rules, requirements, and guidelines of the platforms you host your business on. This will allow you to get into the author’s selections as soon as possible and “light up” for more buyers.

Process 3: Lead Nurturing

Naturally, not every lead is ready to buy right away. Here’s what you need to do to warm up the interest of leads and move them to the next stage of the buyer’s journey: 

  • share useful and educational content on social networks, blogs, and email newsletters, seamlessly weave your products and services into it;
  • spur the desire to buy with the help of promotions, discounts, and sales;
  • work with objections, that is, explain why your product is worth buying, why it is better than others, and provide positive feedback from other customers.

Process 4: Order Processing

When customers are ready to shop online, they add the items they want to their shopping cart and proceed to checkout. On social networks, they simply write in private messages to first find out the details. It is important to provide all the necessary information as quickly as possible before the interest on the part of the person has cooled down.

Process 5: Making a payment

We need to make this process quick and straightforward so that users only need to enter a shipping address and card information. Set up integration with several popular payment systems in your country – PayPal, Visa, GooglePay, WebMoney, etc. Please note that some systems may not work in other countries.

Process 6: Delivery and return of goods

Now the goods must be delivered to the consumer within the promised time frame. To do this, use the postal services FedEx, Royal Mail, USPS, and others. If the product does not fit, you must arrange a refund, following the return policy and the laws of your country.

Process 7: Maintenance of all previous items

Maintain the availability of goods in the warehouse and transfer real data to the online store. Improve content quality, attract new leads and nurture existing ones. Handle complaints to improve your checkout experience and increase your overall brand reputation through positive reviews.

Keep these processes in mind as we look at e-commerce examples.

E-Commerce Examples

Let’s look at examples of e-commerce from a variety of niches. This will allow you to see how deeply e-commerce is integrated into our modern life.

Online trading platforms

Earlier, we mentioned the giants of e-commerce – Amazon, eBay, Etsy, and others. Each of them has its own specifics. eBay sells both new products and antiques, used items, and all sorts of things. The Etsy chip is handmade goods (handmade) – toys, clothes, furniture, and more. On Amazon, large firms and small family businesses sell exclusively new products by shipping bulk quantities to Amazon warehouses.

On the one hand, these companies provide a convenient one-stop trading platform, and on the other hand, they attract and distribute a large number of buyers who know that these platforms “have it all”.

Online shopping

There are many online stores that only offer products of one category or brand of the company. Having your own website adds solidity to the business, but at the same time, it must be convenient and have a well-thought-out design. In addition, in order to find your customers, you need to work on search engine optimization and advertising.

Streaming platforms

With streaming platforms, people can consume their favorite content such as movies, sports, and concerts at their convenience from the convenience of their device.

Netflix is ​​the most sensational streaming platform in recent years. It provides 30 days of free viewing of movies and TV shows without restrictions, as if “hooking” users. At the end of the term, the platform offers to subscribe, which is already more difficult to refuse than at the beginning.


Armed with this information, you can improve your communications across all platforms, increase sales, and expand into new channels to reach new audiences and break new ground.






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